1. CHALLENGE
These days, young people
are using social media to get their news about daily events. Traditional media outlets are becoming increasingly less relevant. At the same time, misinformation, fake news and lies are on the rise on these platforms, creating deep-seated uncertainty – and not just among adolescents. Newspaper publishers, as well as radio and TV broadcasters are faced with the question of how they can become more relevant to young people. After all, media literacy is one of the foundations of our democracy.
2. INNOVATION
The dpa initiative #UseTheNews examines how young people use and engage with news. Together with partners from media, education and research, we’re seeking answers about how young people stay informed and how we can
better reach them with journalistic content. News camps and other formats ensure direct interaction with young people.
Vanessa Bitter
Chief Operating Officer of UseTheNews gGmbH
3. BENEFIT
“Don’t talk about young people but rather with them. Make journalism something they can experience. That’s the #UseTheNews formula – and it works.”
Sonja Schwetje
Managing director and head of
programming at RTL Nord and
member of the steering committee
of #UseTheNews