1. CHALLENGE
In the age of AI, there are also new rules when it comes to communications. Press releases are no longer directed solely at journalists and content creators. AI systems must also be able to interpret information from companies and organisations.
But how can communication professionals make an impact when people are almost exclusively reading AI-generated summaries and no longer clicking on links? What PR tools are required to meet these challenges?
2. INNOVATION
One solution is provided by the AI-Editor-Tools in our order management system. We make it easy for our customers to create press releases quickly and effectively – for example, with concrete suggestions for text optimisation.
Even without a template, a press release can be completed quickly – just a few answers are enough, and the system delivers editable drafts. We analyse finished press releases and provide recommendations that boost visibility, reach and success – including GEO optimisation.
Lukas Baatz
Head of Engineering,
news aktuell
3. BENEFIT
“With news aktuell, we’re achieving even greater visibility for our Women Do Science initiative – a topic particularly close to our hearts at Casio: inspiring girls and women to pursue STEM subjects. Thanks to the new AI-powered order system, we’re now tailoring our press relations efforts with even greater precision and efficiency.”
Detlev A.M. Galland
Division manager, office
and school equipment,
Casio Europe GmbH