1. CHALLENGE
Newspaper publishers’ online business is growing, but often does not yet offset the declines in their print business. The printed newspaper is more resilient than many thought. Print remains a substantial economic factor for many media companies.
The goal is to be smart in extending the print business while continuing to build on the digital success. Processes in print production are increasingly being automated and standardised. Within this context, newspaper publishers need the right content and solutions.
2. INNOVATION
In our Print-Labor, we worked with our customers to determine how dpa can best support them in production. The result was that we were able to define fixed formats for our content and curate it specifically for print. In addition to breaking news, we provide lead stories for pre-production – stories about successes, with people at the centre, insightful, magazine-style, emotional and entertaining.
Always accompanied by strong visuals. A key objective is ensuring that the articles can be automatically processed in our customers’ systems.
Stefanie Koller
Head of newsroom, dpa
3. BENEFIT
“The fact that dpa sends us a curated selection every day is a step in the right direction. We look forward to the next milestones on our shared journey towards the most comprehensive automation of print content possible.”
Michael Husarek
Editor-in-chief, Verlag Nürnberger Presse