1. CHALLENGE
Today’s world is visually driven. The internet and social media have created an insatiable appetite for images. Workflows and image marketing would barely function without databases, agencies and photo marketplaces. Every day, brands and individuals face the challenge of finding the right photo from a vast selection. Always reliable and verified. The same applies to videos. Disinformation or AI-generated fakes should have no place.
2. INNOVATION
With over 300 million photos and videos, the dpa Picture-Alliance is a key platform for news images in Germany. At its core is the AI-powered database, which makes image research faster and easier.
An image-to-image search matches reference images in seconds. Intelligent filters such as number of people, emotions and colours deliver accurate results – efficient, precise and inspiring.
Paola Jacomel
Frontend product owner
dpa Picture-Alliance
3. BENEFIT
“Sports thrive on emotions – and on powerful images that convey them. For our communications, campaigns and projects, we therefore need reliable access to the relevant images – quick, efficient and accurate. The AI search from dpa Picture-Alliance helps us find suitable content and showcase our brands in a contemporary and targeted way.”
Christian Ernst
Managing director of
Deutsche Sport Marketing GmbH