1. CHALLENGE
Traditional media has to adapt to the viewing habits on digital platforms. This is particularly true for videos. While social media is generally more casual, fast-paced and colourful, reliable and fact-based information remains the top priority for serious media brands.
The algorithm rewards regular posting. But social media-friendly video content is often hard to come by, and the sources are sometimes unclear. Legal compliance is and remains a key factor.
2. INNOVATION
With dpa-Cleanfeeds, we deliver video content for social media – every day. Our news clips are pre-edited for platforms like Instagram and TikTok. The videos can be quickly adapted to a company’s own corporate design, from fonts to graphic elements. Legal compliance is guaranteed.
And the accompanying scripts make it easy to record voiceovers and customise the content. This increases reach and visibility.
Ann-Marie Utz
dpa Editor
3. BENEFIT
“Visibility on these platforms is crucial for a brand to be noticed by the young target audience. With dpa-Cleanfeeds, we achieve this day after day – with our own look and feel.”
Morten Wenzek
Head of audio, video and
social media at Tagesspiegel