Annual Report
2020
7/41

Enhancing Employer Branding

“Innovative recruitment and on-boarding strategies are becoming increasingly important. As office presence declines, we need new ideas and ways of doing things. We are learning at the same time and our employer brand is developing daily.”


Anna Maas, 
Human Resources Officer, dpa
Anna deals with a variety of tasks from her office at home in Hamburg. She serves as a contact person on personnel issues for all the staff at news aktuell. She is also responsible for the payroll accounting of employees abroad and for the internal management trainee programme dpa steps.